• Media Relations
  • Press Release Creation & Distribution
  • Website Content
  • Community Relations
  • Crisis Communications
  • ​Social Media Management

Jill Lieberman

21 Biltmore Avenue  Ste. 102   Asheville, NC 28801   (828)399-1588   info@adaptpr.com 

From the excitement and chaos of five days of grand opening festivities to ongoing news, events and community relations, to the arrival of Santa Claus - Asheville Outlets is our featured client of the month. 

Featured Community Project

Blake Butler

About Us


While partners Blake Butler and Jill Lieberman are both Western North Carolina natives, they couldn't be more different. Blake attended one college; Jill attended five. Blake likes to talk; Jill likes to write. Jill loves Carolina basketball; Blake is all about Florida State football. 

But what they do have in common is a passion for the people and region they call home. It's what led them to start Adapt. They wanted to make a difference and saw an opportunity to fill a niche to make their community better. 

Why the name Adapt? Blake's fascination with sharks led to a brainstorming

session that brought out the obvious. Sharks are constantly moving, they've been here since prehistoric times, they've been able to adapt to a changing environment...just like a successful business should. 

Featured Client

Adapt began working with The Colburn Earth Science Museum in 2014 as they launched a campaign to relocate to a much larger space in downtown Asheville and to transition to a full-fledged science museum. Adapt has assisted them with press release creation and distribution, story pitches and placement and campaign strategy and development. The newly-named Asheville Museum of Science (AMOS) received a $350,000 grant from the Buncombe County Tourism Development Authority in October and plans to move to their new location in the spring of 2016. AMOS will provide much-needed science education to area school children and be a destination for families.  

Adapt Public Relations, based in Asheville, North Carolina, is not your average PR firm. With over 30 years combined experience in public and media relations, governmental affairs, and campaign development, we purposely set the bar high for client services, differentiating ourselves from the rest.

A sample of our client list includes Moog Music, Western Carolina University, Asheville Outlets, the North Carolina Arboretum,Trillium Properties,Oriole Mills, Sky Lanes, and Budweiser of Asheville. We have also provided event and campaign development services for Winter Lights, Moogfest, and HempX Asheville.

Our team has extensive experience creating memorable PR and social media campaigns for emerging and established brands alike. We are proud to have earned placement for our clients in many notable regional and national publications, including WNC Magazine, Capital at PlayGarden & Gun, USA Today, Business North Carolina and The Huffington Post.

We offer a wide range of public relations, media, event and content creation services that can be customized to meet your needs.