We offer a wide range of public relations, media, event and content creation services that can be customized to meet your needs. 

  • Media Relations
  • Press Release Creation & Distribution
  • Website Content
  • Community Relations
  • Crisis Communications
  • ​Social Media Management

Jill Lieberman

While partners Blake Butler and Jill Lieberman are both Western North Carolina natives, they couldn't be more different. Blake attended one college; Jill attended five. Blake likes to talk; Jill likes to write. Jill loves Carolina basketball; Blake is all about Florida State football.  But what they do have in common is a passion for the people and region they call home. It's what led them to start Adapt. They wanted to make a difference and saw an opportunity to fill a niche to make their community better. 

Why the name Adapt? Blake's fascination with sharks led to a brainstorming

session that brought out the obvious. Sharks are constantly moving, they've been here since prehistoric times, they've been able to adapt to a changing environment...just like a successful business should. 

21 Biltmore Avenue  Ste. 102   Asheville, NC 28801   (828)399-1588   info@adaptpr.com 

After HempX Asheville in 2015, we realized our role is to continue organizing events that will educate the public about industrial hemp. So we are partnering with our friends from Kentucky - Mike Lewis/Healing Ground Farm and New Earth Hemp Solutions- to present "Hemp History in the Holler" in Livingston, KY on June 11th. This unique "hands on" event will take place on Mike's working hemp farm and every attendee will take part in workshops ranging from planting to distilling - all ending around the campfire Saturday evening. 

Check out the
HEMP IN THE HOLLER website and make plans to join us in June for this one of a kind experience.

About Us

Featured Client - Asheville Outlets

Adapt Public Relations, based in Asheville, North Carolina, is not your average PR firm. With over 30 years combined experience in public and media relations, governmental affairs, and campaign development, we purposely set the bar high for client services, differentiating ourselves from the rest. A sample of our client list includes Moog Music, Western Carolina University, Asheville Outlets, the North Carolina Arboretum, Oriole Mills, Sky Lanes, and Budweiser of Asheville. We have also provided event and campaign development services for Winter Lights, Moogfest, and HempX Asheville.

Our team has extensive experience creating memorable PR and social media campaigns for emerging and established brands alike. We are proud to have earned placement for our clients in many notable regional and national publications, including WNC Magazine, Capital at PlayGarden & Gun, USA Today, Business North Carolina and The Huffington Post.


Blake Butler

Asheville Outlets is our featured client of the month. They just had their one year anniversary. Congratulations from Adapt !

21 Biltmore Avenue  Ste. 102   Asheville, NC 28801   (828)399-1588   info@adaptpr.com 

Featured Event - Hemp in the Holler