Adapt Public Relations, based in Asheville, North Carolina, is not your average PR firm. With over 30 years combined experience in public and media relations, governmental affairs, and campaign development, we purposely set the bar high for client services, differentiating ourselves from the rest. A sample of our client list includes Moog Music, Western Carolina University, Asheville Outlets, the North Carolina Arboretum, Oriole Mills, Sky Lanes, and Budweiser of Asheville. We have also provided event and campaign development services for Winter Lights, Moogfest, 2016 NCSHRM Conference, and HempX Asheville.

Our team has extensive experience creating memorable PR and social media campaigns for emerging and established brands alike. We are proud to have earned placement for our clients in many notable regional and national publications, including WNC Magazine, Capital at PlayGarden & Gun, USA Today, Business North Carolina and The Huffington Post.


  • Media Relations
  • Press Release Creation & Distribution
  • Website Content
  • Community Relations
  • Crisis Communications
  • ​Social Media Management

Held on September 28-30, 2016 the NCSHRM Conference was officially the largest conference ever held in downtown Asheville and at the US Cellular Center. Adapt provided PR, Media relations, Social Media management, for the conference and the WNC organizing committee.


Asheville Outlets is our featured client of the month. They just had their one year anniversary. Congratulations from Adapt !

Jill Lieberman

While partners Blake Butler and Jill Lieberman are both Western North Carolina natives, they couldn't be more different. Blake attended one college; Jill attended five. Blake likes to talk; Jill likes to write. Jill loves Carolina basketball; Blake is all about Florida State football.  But what they do have in common is a passion for the people and region they call home. It's what led them to start Adapt. They wanted to make a difference and saw an opportunity to fill a niche to make their community better. 

Why the name Adapt? Blake's fascination with sharks led to a brainstorming

session that brought out the obvious. Sharks are constantly moving, they've been here since prehistoric times, they've been able to adapt to a changing environment...just like a successful business should. 

About Us

Featured Client - Asheville Outlets

We offer a wide range of public relations, media, event and content creation services that can be customized to meet your needs. 

Blake Butler

Featured Event - NCSHRM Conference

21 Biltmore Avenue  Ste. 102   Asheville, NC 28801   (828)399-1588 

21 Biltmore Avenue  Ste. 102   Asheville, NC 28801   (828)399-1588