With over 25 years experience,
Adapt Public Relations has emerged as
one of the premiere communications firms in
the greater Asheville area.

We understand relationships are key —
between adapt and our clients, between our
clients and their audiences — and establishing
those relationships over time builds
trust, loyalty and success.

We can help your business adapt to the changing landscape of how the public consumes media and accesses information. We are creative connectors & crafters of content. We can both promote and protect your brand.

If your current marketing efforts are not
meeting your goals, look to us to
bring a solid public relations plan into the mix.

In other words...isn’t it time for your business to adapt?

Email us or call (828)399-1588 to get started today!



HempX was born from Adapt in 2015 as an effort to better educate the public on the many uses of industrial hemp. The first event was held at Highland Brewing in Asheville, and a spin off event, Hemp in the Holler, was held on a Kentucky hemp farm the following year. The industrial hemp pilot program was approved in North Carolina in 2015 and farmers here began planting in 2017. The 2018 Farm Bill made him legal federally, a huge step for this remarkable plant and for American farmers.

HempX has and continues to be a leader
in this burgeoning field.


About Us

Blake Butler* and Jill Lieberman are both natives of western North Carolina and have a strong passion for the region and for working to help businesses and non-profits large and small tell their stories. They both have experience in PR, politics, media and community relations.

*Blake is currently on semi-sabbatical while he is
serving as Executive Director of the NC Industrial Hemp Association.



The WNC Human Resource Association (WNC HRA) held its statewide conference in Asheville at the US Cellular Center, bringing in world class speakers and presenters. It was the largest business-focused conference to date in downtown Asheville. Adapt worked with the sizable volunteer board from the HRA, as well as with the event planners and facility staff to not only promote the event in the local and state media, but also were hands on all three days helping with execution.

We are fortunate to work with so many amazing clients:

Our Services Include:

  • Public Relations

  • Social Media

  • Communications Strategy

  • Influencer Marketing

  • Community Relations

  • Crisis Communications

  • Media Relations

  • Event Management