With over 25 years experience, Adapt Public Relations has emerged as one of the premiere communications firms in Asheville and western North Carolina.
We understand relationships are key — between adapt and our clients, between our clients and their audiences— and establishing those relationships over time builds trust, loyalty and success. We can help your business adapt to the changing landscape of how the public consumes media and accesses information.
We are creative connectors & crafters of content. We can both promote and protect your brand.
If your current marketing efforts are not meeting your goals, look to us to bring a solid public relations plan into the mix. In other words...isn’t it time for your business to adapt?
Email us or call (828)399-1588 to get started!
HempX
HempX was born from Adapt in 2015 as an effort to better educate the public on the many uses of industrial hemp. The first event was held at Highland Brewing in Asheville, and a spin off event, Hemp in the Holler, was held on a Kentucky hemp farm the following year. The industrial hemp pilot program was approved in North Carolina in 2015 and farmers began planting in 2017.
About Us
Jill Lieberman and Blake Butler
are both natives of western North Carolina. They both have extensive experience in PR, politics, media and community relations.
Jill currently serves on the board of directors for the Asheville Museum of Science (AMOS) and the Asheville Downtown Association (ADA). She is also an adjunct instructor in mass communication at Warren Wilson College.
WNC HRA
The WNC Human Resource Association (WNC HRA) held its statewide conference in Asheville at the US Cellular Center, bringing in world class speakers and presenters. It was the largest business-focused conference to date in downtown Asheville. Adapt worked with the sizable volunteer board from the HRA, as well as with the event planners and facility staff to not only promote the event in the local and state media, but also were hands on all three days helping with execution.