Established in 2013, Adapt Public Relations has become one of the premiere communications firms in Asheville North Carolina. Founded by two Western North Carolina natives, Adapt was founded with the goal of helping local small businesses grow by telling their stories and connecting with their audiences.

Let us help your business adapt to the changing landscape of how the public consumes media and accesses information. We are creative crafters of content that can promote, connect, and protect your brand. Don’t fall short of your marketing goals and objectives - add public relations to the mix.

Email us or call (828)399-1588 to get started today!


Jill Lieberman and Blake Butler grew up in Western North Carolina and have a strong sense of place here. They both have extensive experience in PR, politics, media and community relations.

Jill currently serves on the board of directors for the Asheville Museum of Science (AMOS) and the Asheville Downtown Association (ADA). She is also an adjunct instructor in mass communication at Warren Wilson College.

Blake served as the Executive Director of the NC Industrial Hemp Association from 2015-18 and the Southeast Hemp Association from 2019-2022.

Together they bring a common sense approach and a passionate commitment to all their clients, from start-ups to non-profits to governmental entities to established businesses. Let’s talk.


Clients